Our Mission

Zinus satisfies consumer needs by developing new innovative comfort products that are well made, well designed and affordably priced so more consumers can enjoy them.

We are driven by customer needs, and continuously improving our core competencies, which allow us to constantly deliver innovative new products to our customers.

Core Competencies

Marketing & Market Research: Zinus conducts market research with emphasis in understanding consumers, which leads to creative and innovative products that exceeds the customer expectation.

Quick Response R&D: We view speed as a competitive advantage for ourselves and our customers (retailers). We conceive, develop, and deliver better than anyone.

Distribution Management: The right products to the right place, at the right time in the correct quantities maximizes the customer’s return and growth.

Globalized Management: Zinus reach extends to every corner of the world so we bring a global perspective, trends, and business management to each customer open ongoing dialog.

Quality Management: Quality Management is fundamental and is a significant part of our value proposition to our customers.

Patented Innovations: Demonstrable differences that make our products stand apart from our competitors.

Customer Service: The sale to our retail customers is not the end of our process. Our commitment to continuous improvement plus customer and consumer satisfaction requires an open ongoing dialog.